What is the difference between engagements and clicks on Facebook?

Do clicks count as engagement on Facebook?

Generally speaking, engagement on Facebook is when people perform actions on your Page. … With Facebook Insights, engagement is defined as post clicks, likes, shares and comments.

Are clicks considered engagement?

Engagement on Facebook includes likes, shares, comments and clicks – whether they result from followers or friends of followers who see your posts second-hand on their News Feed.

What is the difference between clicks and engagements?

Clicks (All) is defined as the total number of clicks on your ad. This may include Direct Link Clicks, as well as Page likes, post comments, or event responses. … Direct Post Engagement is the number of direct post engagement the ad got.

What is the difference between link clicks and post engagement?

NOTE: Clicks To Website are Dark Posts that appear nowhere on your page; unlike Page Post Engagement Ads that are posted to your Facebook page.

What does engagements on Facebook mean?

Facebook engagement is any action someone takes on your Facebook Page or one of your posts. The most common examples are reactions (including likes), comments and shares, but it can also include saves, viewing a video or clicking on a link.

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What are ad engagements?

An engagement occurs when a consumer engages with an ad (for example, watching a video ad for at least 10 seconds). Engagements can help you understand how well your ad is performing. Relevant, highly-targeted ads with attractive content can encourage viewers to engage more deeply with your brand.

What is engagement rate?

Engagement rates are metrics that track how actively involved with your content your audience is. … The engagement rate is a metric often used in analyzing the efficacy of brand campaigns. People who spend time interacting with videos, updates and blogs are more likely to convert into paying customers.

Are engagements or impressions more important?

If both awareness and engagement are a part of your goals, you may choose to focus a set timeframe on building brand awareness and then change your strategy to brand engagement. This is an effective approach for new ad campaigns, because impressions ultimately lead to engagement.

How do you see post engagements on Facebook ads?

View insights about reactions to your ad

  1. Go to Ads Manager.
  2. Tick the box next to the campaign you want to view reactions insights for, and click View.
  3. Click the Columns drop-down, then select Customise columns.
  4. In the search bar, type Post reactions. …
  5. Next, click Breakdown > By action > Post reaction type.