What is a good engagement rate for Instagram?

What is a good engagement rate on Instagram 2020?

As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.

Engagement rate of Instagram posts between January 2017 and July 2020, by post type.

Characteristic Engagement rate

What is a good engagement rate on Instagram 2021?

An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it’s below 1%, people are not very interested in what you are trying to show them.

What is a good engagement rate by post?

Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.

What is a good engagement rate per impression?

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

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What is a good Instagram growth rate?

Instagram has the highest engagement rate and also the quickest follower growth. On average, brands doing a fine job on Instagram, can expect an increase of 6% -8% per month. … So if you’re a brand, we’d suggest aiming for 6% growth per month as a strong goal.

What is Instagram engagement rate?

ER for Instagram is the amount of “total engagement” received by an Instagram account over a specific period of time, expressed as a percentage of followers. The equation is written as Engagement = Engagement / Followers. Engagement is defined as anytime a user likes or comments on one of your posts.

What is an engagement rate?

Engagement rates are metrics that track how actively involved with your content your audience is. … The engagement rate is a metric often used in analyzing the efficacy of brand campaigns. People who spend time interacting with videos, updates and blogs are more likely to convert into paying customers.