Which is important the engagement rate or the followers likes?

Which is more important followers or engagement?

Engagement from these people means a lot more than a bot account auto-retweeting your every post. The more relevant and real your followers are, the better the engagement from them will be. Similarly, the reach of your audience is more important than how many people comprise that audience.

What is more important the number of likes followers or engagement numbers Why?

As a result, a high engagement rate is much more valuable than the number of likes. The engagement rate shows you how many people are connecting with your brand and how often and a high engagement rate means that more people are commenting, liking, sharing and mentioning your brand and its content.

What is a good engagement to follower ratio?

Once you have the engagement rate, you can start to analyze and understand what the number actually means and whether it is good or bad. Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate.

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What matters more likes or followers?

The more likes you get, the more chance you have of expanding your reach and getting seen by more people. This is a vanity metric, it’s the only one people see. Your followers have no idea how much engagement you are getting from the interactions that give you the real insights into your post (see points 2 – 5).

Does more followers mean more engagement?

The more people who see your posts, the higher the chances are that they’ll engage with you. Frequency can mean different things on different social media platforms, but you should at least post once a day on every platform you’re active on.

What’s the difference between engagement and engagement rate?

Engagement Rate divides the sum of [likes, comments + saves] on your posts by the number of followers that you had at the time of the post. Engagement on Reach divides the sum of [likes, comments + saves] on your posts (including videos) by the amount of Reach that your post received, ie. how many people saw your post.

Why is social media engagement rate important?

It’s a measurement of how many people are paying attention to and interacting with your brand on a daily basis. By focusing on building your social media engagement, your business will benefit from a better marketing reach, greater brand awareness and an improved ROI.

Why is engagement rate important on Instagram?

Your Instagram engagement rate is an important metric both for analytics and performance purposes. A high rate tells you that your audience is seeing your content, that they’re engaged with it, and gives you hope that some of that messaging will stick.

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What should my engagement rate be?

Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.

What is a good engagement rate per impression?

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

What is an engagement rate?

Engagement rates are metrics that track how actively involved with your content your audience is. … The engagement rate is a metric often used in analyzing the efficacy of brand campaigns. People who spend time interacting with videos, updates and blogs are more likely to convert into paying customers.