# What is engagement per post on Instagram?

Contents

## What is the average engagement on an Instagram post?

Instagram Engagement Rate Benchmarks: What is the Average Instagram Engagement Rate? While data varies based on the actual case study, most research indicates that the average branded engagement rate on Instagram hovers around 1.22%, though this varies heavily by industry.

## Is 16% a good engagement rate?

Once you have the engagement rate, you can start to analyze and understand what the number actually means and whether it is good or bad. … Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

## What is a good engagement rate for 1000 followers?

According to Scrunch, anything below 1% is very low and not a good sign. An average engagement rate is between 1% and 3.5%, and in general, this is a pretty solid number. Anything above 3.5% is a high engagement rate and means the audience of that account is very engaged.

## How is engagement calculated?

To calculate the real engagement rate of a post, you can use the following formula: the number of interactions divided by actual reach and multiplied by 100.

## What does engagement rate mean?

Engagement rates are metrics that track how actively involved with your content your audience is. … The engagement rate is a metric often used in analyzing the efficacy of brand campaigns. People who spend time interacting with videos, updates and blogs are more likely to convert into paying customers.

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## How do you calculate post engagement rate?

Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Multiply the whole thing by 100 to turn it into a percentage. Engagements on Facebook include reactions, shares, comments, and some clicks on links, videos, and images.

## What is a good engagement rate on Instagram 2021?

An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it’s below 1%, people are not very interested in what you are trying to show them.