What is the average engagement on an Instagram post?
Instagram Engagement Rate Benchmarks: What is the Average Instagram Engagement Rate? While data varies based on the actual case study, most research indicates that the average branded engagement rate on Instagram hovers around 1.22%, though this varies heavily by industry.
Is 16% a good engagement rate?
Once you have the engagement rate, you can start to analyze and understand what the number actually means and whether it is good or bad. … Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
What is a good engagement rate for 1000 followers?
According to Scrunch, anything below 1% is very low and not a good sign. An average engagement rate is between 1% and 3.5%, and in general, this is a pretty solid number. Anything above 3.5% is a high engagement rate and means the audience of that account is very engaged.
How is engagement calculated?
To calculate the real engagement rate of a post, you can use the following formula: the number of interactions divided by actual reach and multiplied by 100.
What does engagement rate mean?
Engagement rates are metrics that track how actively involved with your content your audience is. … The engagement rate is a metric often used in analyzing the efficacy of brand campaigns. People who spend time interacting with videos, updates and blogs are more likely to convert into paying customers.
How do you calculate post engagement rate?
Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Multiply the whole thing by 100 to turn it into a percentage. Engagements on Facebook include reactions, shares, comments, and some clicks on links, videos, and images.
What is a good engagement rate on Instagram 2021?
An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it’s below 1%, people are not very interested in what you are trying to show them.