What does impressions reach and engagement mean on Instagram?

What is the difference between impressions and engagements?

Engagement: The number of interactions your content received from users (likes, comments, shares, saves, etc.) Impressions: The number of times your content is displayed.

What does impressions reach mean on Instagram?

Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content.

What is reach impressions and engagement?

Reach: the number of people who see your content. Impressions: the number of times your content is displayed. Engagement: the number of interactions people have with your content (i.e.: likes, comments, shares, retweets, etc.)

What is the difference between reach and engagement on Instagram?

Engagement: The number of interactions your content received from users (likes, comments, shares, saves, etc.) … Reach: The number of people who see your content.

Which is better reach or impressions?

Both metrics are similar, but there is a difference when it comes to engagement. In general, your impressions will always be higher than your reach. … If a large number of followers see it again, the number of impressions you get might be close to or may even be higher than your follower count.

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What are examples of impressions?

An example of impression is the mark you make when you press your finger into clay. An example of impression is when someone who meets you continues to talk on and on about you. An initial or single coat of color or paint. A humorous imitation of the voice and mannerisms of a famous person.

Do Instagram impressions count yourself?

Instagram impressions measure the number of times your post or ad appears on screen. Impressions do not take into account unique users, so if your post or ad is viewed by the same person multiple times, it will count as multiple impressions on Instagram.

What counts as engagement on Instagram?

What is Instagram engagement? Instagram engagement goes deeper than simply looking at your follower count, it measures how your audience is interacting with your content. Basically any time one of your followers takes an action on your profile or in response to one of your posts, that’s engagement.

What is a good number of impressions on Instagram?

Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with a smaller number of followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories.