# How do I find my Instagram engagement rate?

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## What is Instagram engagement rate?

ER for Instagram is the amount of “total engagement” received by an Instagram account over a specific period of time, expressed as a percentage of followers. The equation is written as Engagement = Engagement / Followers. Engagement is defined as anytime a user likes or comments on one of your posts.

## What is a good engagement rate on Instagram 2020?

As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.

Engagement rate of Instagram posts between January 2017 and July 2020, by post type.

Characteristic Engagement rate

## How do you calculate engagement rate on Instagram 2021?

To calculate your Instagram engagement rate this way, divide the number of likes and comments by your total number of followers then multiply by 100.

1. Engagement = (Likes + Comments) / Followers x 100.
2. Engagement = (Likes + Comments + Saves) / Impressions x 100.

## How do you calculate engagement impressions?

Impression engagement rate

Impressions refer to how many times a post appears on people’s feed. To calculate with this formula, divide the total engagement on a post with the overall impression and multiply by 100.

## How do you calculate impressions on Instagram?

Impressions measure the number of times your post or ad appears to users. This metric doesn’t take into account unique users — so, if your post or ad is shown 100 times to the same person, it would technically count as 100 impressions. In contrast, reach measures the number of unique users who view your post or ad.

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